My journey began in elite sports — an intense and formative environment where I led high-ambition initiatives supported by strong commercial partnerships. It became a powerful school in strategy, culture, and leadership.
I was later recruited into the corporate world, where I have led national and international assignments as a management consultant. I have founded several companies and driven ambitious ventures within sport, business networks, and professional meeting platforms.
My assignments often focus on growth, profitability, and communication — always with a clear results orientation. I am passionate about developing leadership and unlocking new opportunities. Since 2020, I have been operating independently, collaborating with a trusted network of experienced partners.
There is significant untapped potential in most organizations, projects, and ventures. When perspectives are challenged and focus is sharpened, ideas, courage, and growth are unleashed. That’s where we make a difference.
We act as strategic advisors, consultants, interim executives, and facilitators. With strategic perspective, creative energy, and operational strength, we create acceleration all the way — from thought to action. Where things actually happen.
Experience
💼 25 Years of Experience
Many years as an employed consultant in leading firms, delivering assignments nationally and internationally.
Independent since 2020.
🏢 Entrepreneur & Company Builder
Founded and led multiple companies across various industries.
🎯 Strategy & Execution
Performance management, cultural and organizational development, structure, and execution capability — across multiple industries.
👥 Leadership & Employee Development
Coaching, development programs, and change management.
⏱️ Efficiency & Time Management
Focus on prioritization, performance, and sustainable ways of working.
🎤 Speaker & Communicator
Keynote speaker, facilitator, moderator, host, and TV expert commentator.
📈 Project Management – Commercial Development
Business and sport. Commercial lead for arena operations and elite teams.
🤝 Project Management – Recruitment & Sales
Recruitment, staffing, and sales development.
📰 Media & Content
Project manager and editor-in-chief of a sports magazine.
🏆 Elite Sports (14 Seasons)
Head coach, commercial director, and club manager at elite level.
🧭 Board Assignments
Within both sport and business sectors.
🎓 Executive – Education Company
Responsible for operations, business development, and growth.
🏠 Background: Real Estate Industry
Sales and business development.
Certifications
✔ Certified via the Swedish Academy of Board Directors (Styrelseakademin)
✔ Certified Coach and Management Consultant
✔ Certified Elite Coach
✔ Certified Mental Advisor
✔ Sports Management – Leadership & Organization, University of Gothenburg
✔ Licensed in multiple leadership, management, and executive team development tools
Lasse Gustafsson – Management Consultant
“Lasse is a down-to-earth inspirer and doer who, with his competitive mindset, creates the kind of focus and mentality that truly makes a difference for his clients.”
